Updated October 2026
The best ASO tools in 2026.
Picked by use case, with prices we read on each vendor’s own pricing page. We make AppRankHero, so it comes first where its price and focus fit best, and we say so where another tool is the better call.
Quick picks
The short list.
| Use case | Top pick | Price | Runner up |
|---|---|---|---|
| Indie developers | AppRankHeroBest overall | Free, or $5.99/mo | AstroBest for iOS only on Mac, $108/yr |
| Studios | AppRankHeroBest value | Studio $14.99/mo | SonarBest for API workflows, $29/mo |
| Agencies | AsolyticsBest overall for agencies | $589/yr | AppRankHeroBest value, Studio $14.99/mo |
| Enterprise | Sensor TowerBest market intelligence | Custom | AppTweakBest enterprise ASO suite, $79/mo |
| Google Play focus | AppRankHeroBest overall | Free, or $5.99/mo | SonarBest for automation, $29/mo |
| AI and MCP workflows | AppRankHeroBest overall | Free, or $5.99/mo | AppFollowBest free MCP, $29/mo |
One person, a few apps
Best ASO tools for indie developers.
You need honest ranks, a few hundred keywords and a price that does not need a budget meeting.
-
Best overall
AppRankHero
Free for 500 keywords, Pro at $5.99 for 10,000. Both stores, a native Mac app and a hosted MCP server.
Watch out: Mac only. No review management or download estimates.
Free, or $5.99/mo See plans -
Best for iOS only on Mac
Astro
Unlimited keywords for $108 a year in a polished Mac app, with a local MCP server.
Watch out: App Store only, billed yearly only.
$108/yr Astro vs AppRankHero -
Best for web
Applyra
Unlimited keywords on both stores for $9.99 a month, with an API and MCP.
Watch out: Free plan tracks only 5 keywords.
$9.99/mo Applyra vs AppRankHero -
Best open source
RespectASO
Free, private keyword research for iOS, with a one time Pro.
Watch out: App Store only, small rival list.
$50 one time RespectASO vs AppRankHero
Several apps, a small team
Best ASO tools for studios.
You track many apps, share ranks with teammates and want a report in Slack before standup.
-
Best value
AppRankHero
Studio tracks 50 apps and 100,000 keywords, with teams with roles and scheduled email and Slack reports.
Watch out: Billed per person. A team gets Studio limits when every member is on Studio.
Studio $14.99/mo See plans -
Best for API workflows
Sonar
Agency plan with 50 apps, 10,000 keywords, 5 seats, an API, CLI and MCP.
Watch out: Agency is $149 a month.
$29/mo Sonar vs AppRankHero -
Best with install estimates
Asodesk
Estimated installs, review replies and up to 10 seats on higher plans.
Watch out: Guru is about $199 a month for 3,000 keywords.
$59/mo Asodesk vs AppRankHero
Clients, reports, many markets
Best ASO tools for agencies.
You report to clients, cover many markets and sometimes need paid search data next to organic.
-
Best overall for agencies
Asolytics
Client ready reports, Apple Search Ads analysis, 2,000 to 20,000 keywords.
Watch out: Monthly billing price not published, Start ranks globally in 10 countries.
$589/yr Asolytics vs AppRankHero -
Best value
AppRankHero
Scheduled email and Slack rank reports per app, 50 apps and 100,000 keywords on Studio, for $14.99 a month.
Watch out: No white label reports or ad data.
Studio $14.99/mo See plans -
Best for white label
Sonar
White label reports and App Store Connect data on its Agency plan.
Watch out: Agency is $149 a month.
$29/mo Sonar vs AppRankHero
Market data, security reviews
Best ASO tools for enterprise teams.
You need market estimates, ad intelligence, SSO and a contract. Keyword ranks are one input among many.
-
Best market intelligence
Sensor Tower
Downloads, revenue, ad creatives and audiences across the market, now including data.ai.
Watch out: No public prices, third parties report five figure contracts.
Custom Sensor Tower vs AppRankHero -
Best enterprise ASO suite
AppTweak
Deep keyword data, AI agents, ad tools and SSO on Enterprise.
Watch out: Essential starts at $79 a month for 500 keywords and one seat.
$79/mo AppTweak vs AppRankHero -
Best for Apple Ads
MobileAction
Apple Ads campaign management, ad intelligence and ASO in one vendor.
Watch out: Entry plan tracks 100 keywords.
$15/mo MobileAction vs AppRankHero -
Best add-on for daily ranks
AppRankHero
A lightweight rank tracker next to your market intelligence contract, for $49.99 a year per person.
Watch out: No SSO, no ad or market data.
Free, or $5.99/mo See plans
Android first, or both stores
Best ASO tools for Google Play.
Many Mac ASO apps we checked cover the App Store only. These track Google Play too.
-
Best overall
AppRankHero
Daily Google Play ranks (top 30) in every Google Play country, next to the App Store. Free for 500 keywords.
Watch out: Google Play depth is the top 30, the depth its search shows.
Free, or $5.99/mo See plans -
Best for automation
Sonar
Both stores, all countries, an API and MCP.
Watch out: Starts at $29 a month.
$29/mo Sonar vs AppRankHero -
Best with estimates
ASOMobile
Both stores with download and keyword estimates.
Watch out: Free plan tracks 20 keywords.
$59/mo ASOMobile vs AppRankHero -
Best with reviews
AppFollow
Strong review tools and a free plan for 2 apps.
Watch out: More Google Play regions are an add-on.
$29/mo AppFollow vs AppRankHero
Ask your AI about your ranks
Best ASO tools for AI and MCP workflows.
MCP servers are common now. What differs is where they run, what they can do and what they cost.
-
Best overall
AppRankHero
Hosted remote MCP included in Pro and Studio. Works with ChatGPT, Claude, Claude Code, Codex, Cursor, VS Code, Gemini CLI and Windsurf.
Watch out: Requires Pro or Studio.
Free, or $5.99/mo See plans -
Best free MCP
AppFollow
Remote MCP with Google sign in, free, plus an open source AI toolkit.
Watch out: Tools depend on your plan.
$29/mo AppFollow vs AppRankHero -
Most MCP tools
Sonar
Official MCP package with 47 tools next to a REST API and CLI.
Watch out: Starts at $29 a month.
$29/mo Sonar vs AppRankHero -
Best budget web option
Applyra
MCP server with 25 tools and unlimited keywords for $9.99 a month.
Watch out: Remote or local not documented.
$9.99/mo Applyra vs AppRankHero
Other jobs, other tools.
AppRankHero does not do these. These tools do them well.
Reviews and ratings.
AppFollow is review management first, with AI replies, unlimited users and a free plan.
Revenue and downloads.
Appfigures for your own sales and subscriptions, Sensor Tower for the whole market.
Store A/B testing.
SplitMetrics Optimize and Storemaven test listing variants at scale. Neither tracks organic keyword ranks.
How we picked.
We looked at 20 tools that track keywords on the App Store or Google Play, plus a handful of adjacent ones. Prices come from each vendor’s own pricing page on October 6, 2026. Features count only when the vendor’s own pages confirm them. Review scores, where quoted, come from Capterra or G2 with small samples, so we treat them as color, not proof.
Picks weigh what each use case actually needs: keyword room, both stores, teams, reports, AI access, and total cost for a year. The full feature matrix and price table are on the comparison page.
Questions and answers.
What is the best ASO tool in 2026?
It depends on the job. For daily keyword tracking on both stores at the lowest price, AppRankHero. For enterprise market intelligence, Sensor Tower. For review management, AppFollow. For revenue analytics, Appfigures.
What is the best free ASO tool?
For keyword tracking, AppRankHero Free (1 app, 500 keywords, both stores) and AppFollow Free (2 apps, 500 keywords) are the most generous free plans we found. RespectASO is free and open source for iOS keyword research.
Which ASO tools work with ChatGPT or Claude?
Several now ship MCP servers: AppRankHero (hosted, included in Pro and Studio), AppFollow (hosted, free), Sonar, Applyra and ASO Atlas, local servers in Astro, RespectASO and Appfigures, and AppTweak, MobileAction and Sensor Tower for API or enterprise customers.
Is this list biased?
We make AppRankHero, so read it with that in mind. We list it first where its price and focus make it the best fit and recommend other tools where they are stronger. Every price links to its source on the comparison pages.
Start with the
$0 pick.
AppRankHero Free tracks 500 keywords on both stores. Pro is $5.99 a month for 10,000, Studio $14.99 for 100,000.
Notarized by Apple·Free for 500 keywords·Pro $5.99/month·Studio $14.99/month